{"id":6247,"date":"2022-05-17T20:45:34","date_gmt":"2022-05-17T20:45:34","guid":{"rendered":"https:\/\/institucional.us.es\/newdocgestra\/?p=6247"},"modified":"2022-05-17T20:45:34","modified_gmt":"2022-05-17T20:45:34","slug":"seminario-de-investigacion-impartido-por-el-profesor-jorg-henseler-university-of-twente-paises-bajos","status":"publish","type":"post","link":"https:\/\/institucional.us.es\/docgestra\/?p=6247","title":{"rendered":"Seminario de investigaci\u00f3n impartido por el profesor\u00a0J\u00f6rg Henseler\u00a0(University of Twente, Pa\u00edses\u00a0Bajos)"},"content":{"rendered":"<div class=\"\">El Instituto de Econom\u00eda y Negocios de la Universidad de Sevilla (IUSEN) y el Programa de Doctorado en Gesti\u00f3n Estrat\u00e9gica y Negocios Internacionales (GENI) organizan el siguiente seminario de investigaci\u00f3n impartido por el prestigioso profesor\u00a0J\u00f6rg Henseler\u00a0(University of Twente, Pa\u00edses\u00a0Bajos):<\/div>\n<div class=\"\"><\/div>\n<div class=\"\"><b class=\"\">Auxiliary theories in Structural Equation Modeling (SEM): What can they do for us? Which one to choose? How to test\u00a0them?<\/b><br class=\"\" aria-hidden=\"true\" \/>\u00a0<br class=\"\" aria-hidden=\"true\" \/><i class=\"\">The key difference between SEM and other statistical techniques is SEM\u2019s ability to model substantial theories in\u00a0combination with auxiliary theories. This talk focuses on auxiliary theories, explores their nature and general anatomy, and\u00a0shows how they can be employed to operationalize theoretical concepts. Particularly two auxiliary theories are useful for\u00a0business research: Measurement theory is the workhorse of behavioral sciences; it is based on the axiom of local\u00a0independence assuming the existence of a latent variable. Synthesis theory is a viable auxiliary theory for design sciences\u00a0(such as management), which hypothesizes that an emergent variable acts as a whole instead of a mere heap of parts\u00a0based on the axiom of unity. Whereas instantiations of measurement theory can be tested by means of confirmatory factor\u00a0analysis, instantiations of synthesis theory can be tested by means of confirmatory composite analysis.<\/i><\/div>\n<div class=\"\"><\/div>\n<div class=\"\">Este seminario se celebrar\u00e1 el pr\u00f3ximo viernes 20 de mayo a las 12:00 en la Sala de Juntas (FCEYE).<\/div>\n<div class=\"\"><\/div>\n<div class=\"\"><span class=\"\">El Prof. Dr. J\u00f6rg\u00a0Henseler ocupa la c\u00e1tedra de Relaciones Producto-Mercado en la Facultad de\u00a0Tecnolog\u00eda de la\u00a0Ingenier\u00eda de la Universidad de Twente, Enschede, Pa\u00edses\u00a0Bajos. Adem\u00e1s, J\u00f6rg Henseler es profesor visitante en\u00a0la Escuela de Gesti\u00f3n de\u00a0la Informaci\u00f3n NOVA, de la Universidade Nova de Lisboa, Portugal, y profesor\u00a0invitado\u00a0distinguido en el Departamento de Administraci\u00f3n de Empresas y\u00a0Marketing de la Universidad de Sevilla, Espa\u00f1a.<br class=\"\" aria-hidden=\"true\" \/>Sus intereses de\u00a0investigaci\u00f3n abarcan los m\u00e9todos emp\u00edricos de la investigaci\u00f3n en marketing y\u00a0dise\u00f1o, as\u00ed como\u00a0la gesti\u00f3n del dise\u00f1o, los productos, los servicios y las\u00a0marcas.<br class=\"\" aria-hidden=\"true\" \/>Ha sido incluido desde\u00a02018 como \u00abInvestigador altamente citado\u00bb por Clarivate\/Web of\u00a0Science en el \u00e1rea de\u00a0Economics and Business. Su excelente rendimiento docente\u00a0le ha valido el reconocimiento repetido como\u00a0\u00abProfesor del A\u00f1o\u00bb seg\u00fan\u00a0los estudiantes del M\u00e1ster en Marketing.<br class=\"\" aria-hidden=\"true\" \/>El profesor Henseler es\u00a0un destacado experto en modelos de ecuaciones estructurales basados en\u00a0compuestos,\u00a0en particular partial least squares (PLS) path modeling, el cual resulta\u00a0muy \u00fatil en estudios emp\u00edricos centrados en\u00a0los factores de \u00e9xito para las\u00a0empresas.<br class=\"\" aria-hidden=\"true\" \/>Ha publicado m\u00e1s de 85\u00a0art\u00edculos y recientemente ha publicado el libro \u201cComposite-Based Structural\u00a0Equation\u00a0Modeling: Analyzing Latent and Emergent Variables\u201d publicado por Guilford\u00a0Press.<br class=\"\" aria-hidden=\"true\" \/>Ha desarrollado el\u00a0programa ADANCO orientado a la modelizaci\u00f3n de ecuaciones estructurales basada\u00a0en\u00a0compuestos.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El Instituto de Econom\u00eda y Negocios de la Universidad de Sevilla (IUSEN) y el Programa de Doctorado en Gesti\u00f3n Estrat\u00e9gica y Negocios Internacionales (GENI) organizan el siguiente seminario de investigaci\u00f3n impartido por el prestigioso profesor\u00a0J\u00f6rg Henseler\u00a0(University of Twente, Pa\u00edses\u00a0Bajos): Auxiliary theories in Structural Equation Modeling (SEM): What can they do for us? Which one to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[29,25],"tags":[],"class_list":["post-6247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-generales","category-seminarioconferencia"],"_links":{"self":[{"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/posts\/6247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6247"}],"version-history":[{"count":0,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/posts\/6247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/media\/6248"}],"wp:attachment":[{"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}