{"id":6301,"date":"2023-10-30T13:39:07","date_gmt":"2023-10-30T13:39:07","guid":{"rendered":"https:\/\/institucional.us.es\/newdocgestra\/?p=6301"},"modified":"2023-11-03T10:47:56","modified_gmt":"2023-11-03T10:47:56","slug":"ciclo-de-seminarios-de-investigacion-facultad-de-ciencias-economicas-y-empresariales","status":"publish","type":"post","link":"https:\/\/institucional.us.es\/docgestra\/?p=6301","title":{"rendered":"Ciclo de Seminarios de Investigaci\u00f3n. Facultad de Ciencias Econ\u00f3micas y Empresariales"},"content":{"rendered":"\r\n
Nov 23 MPDGENI Seminarios<\/a>Descarga<\/a><\/div>\r\n\r\n\r\n\r\n

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Este Ciclo, que se desarrollar\u00e1 desde el 6 al 10 de noviembre de 2023, incluye una completa propuesta de actividades formativas dirigidas a la mejora y el avance en la formaci\u00f3n de los alumnos de doctorado y de m\u00e1ster en los \u00e1mbitos te\u00f3ricos y cient\u00edficos, metodol\u00f3gicos, as\u00ed como pr\u00e1cticos y procedimentales relativos a la investigaci\u00f3n en el \u00e1mbito empresarial.<\/p>\r\n\r\n\r\n\r\n

Lunes 6 de noviembre de 2023<\/strong>
17.00 horas: \u201cInstrumentos de marketing inteligente y turismo: \u201codres nuevos para el vino nuevo<\/strong>\u201d, conferencia impartida por el profesor\u00a0Juan Antonio Mond\u00e9jar Jim\u00e9nez<\/strong>, Catedr\u00e1tico de Universidad del \u00c1rea de Comercializaci\u00f3n e Investigaci\u00f3n de Mercados de la Universidad de Castilla-La Mancha.
El sector tur\u00edstico juega un papel fundamental en la econom\u00eda espa\u00f1ola. En esta sesi\u00f3n se pretende ayudar a identificar las necesidades y soluciones para la implantaci\u00f3n de Instrumentos de Marketing Inteligente (IMI) y dar respuesta a los retos de los destinos tur\u00edsticos identificados en el contexto de la Red de Destinos Tur\u00edsticos Inteligentes. En esta l\u00ednea, generar nuevos conocimientos cient\u00edficos, basados en evidencias, suponen un avance significativo del conocimiento cient\u00edfico actual en el \u00e1mbito tur\u00edstico, mediante la investigaci\u00f3n orientada a la b\u00fasqueda de soluciones a los principales retos a los que se enfrentan los destinos tur\u00edsticos en Espa\u00f1a, para mejorar su capacidad competitiva y resiliencia a largo plazo. En esta l\u00ednea, la difusi\u00f3n, transferencia y aplicabilidad del conocimiento generado hacia los destinos para su conocimiento y utilizaci\u00f3n por parte de los gestores p\u00fablicos del destino, especialmente a nivel local, forman parte de la estrategia de difusi\u00f3n de los resultados del Proyecto.En esta l\u00ednea, el turismo inteligente o smart tourism constituye un claro paso adelante en la evoluci\u00f3n de las TIC en el turismo (Gretzel, 2022). El turismo inteligente se compone de tres capas principales: dise\u00f1os inteligentes, ecosistemas empresariales inteligentes y experiencias inteligentes (Gretzel et al., 2015). Estos autores sostienen que el aspecto clave del turismo inteligente es la integraci\u00f3n de las TIC en las infraestructuras f\u00edsicas. Adem\u00e1s, se considera importante identificar qu\u00e9 tecnolog\u00edas hacen que un destino sea inteligente.<\/p>\r\n\r\n\r\n\r\n

19.00 horas: \u201cLa imagen de marca de destino. An\u00e1lisis de su importancia en la estrategia del turismo de rodaje<\/strong>\u201d, conferencia impartida por la profesora\u00a0Mar\u00eda Fuentes Blasco<\/strong>, Catedr\u00e1tica de Universidad del \u00c1rea de Comercializaci\u00f3n e Investigaci\u00f3n de Mercados de la Universidad Pablo de Olavide.
La sesi\u00f3n pretende ofrecer una aproximaci\u00f3n a la importancia de la estrategia de marca de destino internacional en el turismo de rodaje (shooting tourism). Trabajaremos los conceptos de imagen del destino tur\u00edstico desde la doble perspectiva org\u00e1nica e inducida, as\u00ed como sus tres dimensiones estrat\u00e9gicas. La sesi\u00f3n se dinamizar\u00e1 con ejemplos aplicados al turismo de rodaje audiovisual, prestando especial atenci\u00f3n al papel que tienen los Organismos de Gesti\u00f3n Tur\u00edstica (Destination Management Organizations) en la estrategia.<\/p>\r\n\r\n

Sal\u00f3n de Grados de la Facultad de Ciencias Econ\u00f3micas y Empresariales de la Universidad de Sevilla<\/strong><\/p>\r\n\r\n

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Martes 7 de noviembre de 2023<\/strong>
17.00 horas: \u201cWho is driving CSR around the world? Unveiling the Big Three Uneven Influence<\/strong>\u201d, conferencia impartida por el profesor\u00a0Kurt Desender<\/strong>, profesor del Departamento de Administraci\u00f3n de Empresas de la Universidad Carlos III.
We examine the impact of the Big Three asset managers – BlackRock, Vanguard, and State Street Global Advisors – on corporate social responsibility (CSR). As dominant players in the investment industry, the Big Three’s influence has sparked a debate regarding their commitment to sustainability and CSR. Our study analyzes their endorsement of CSR in both domestic and foreign markets. Using a comprehensive analysis of a large sample from 2002- 2020, we find a positive relationship between the Big Three and CSR performance in their domestic market, particularly in industries where their presence is significant. However, this relationship turns negative in foreign markets, influenced by external pressures and the presence of non-institutional blockholders. Our findings contribute to understanding the drivers of CSR performance, the role of institutional ownership in foreign markets, and the ongoing discussion surrounding the Big Three’s impact on strategic decision-making.<\/p>\r\n\r\n\r\n\r\n

19.00 horas: \u201cMujer emprendedora, factores de liderazgo hacia la sostenibilidad<\/strong>\u201d, conferencia impartida por la profesora\u00a0Gabriela Ribes Giner<\/strong>, Catedr\u00e1tica de Organizaci\u00f3n de Empresas de la Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV).
En un contexto de globalizaci\u00f3n e internacionalizaci\u00f3n de las empresas, el liderazgo femenino, as\u00ed como los factores que lo caracterizan y que lo impulsan, adquiere una especial relevancia. Es necesaria investigaci\u00f3n y reflexi\u00f3n al respecto desde una perspectiva de sostenibilidad.<\/p>\r\n\r\n

Sal\u00f3n de Grados de la Facultad de Ciencias Econ\u00f3micas y Empresariales de la Universidad de Sevilla<\/strong><\/p>\r\n\r\n

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Mi\u00e9rcoles 8 de noviembre de 2023<\/strong> 12:00 – 13:00 horas: Taller Metodol\u00f3gico \u201cLessons from the Backstage: tips and tricks from copyediting 200 FT50 papers\u201d, conferencia impartida por Monica Birth, Senior copy editor for MIS Quarterly, Journal of the Association for Information Systems y MIS Quarterly Executive. A continuaci\u00f3n habr\u00e1 una mesa redonda moderada por Jason B. Thatcher, Milton F. Stauffer Professor, Department of Management Information Systems. Fox School of Business, Temple University (USA).<\/p>\r\n

Sala de Juntas Decanato de Facultad de Ciencias Econ\u00f3micas y Empresariales de la Universidad de Sevilla<\/strong><\/p>\r\n

17.00 horas: \u201cPlagiarism in the Era of Large Language Models: Updates, Peril, and Opportunities for Academic Writers<\/strong>\u201d, conferencia impartida por el profesor\u00a0Jason B. Thatcher<\/strong>, Milton F. Stauffer Professor, Department of Management Information Systems. Fox School of Business, Temple University (USA).
This presentation will introduce current thinking about plagiarism. It will review traditional \u00abcut and paste\u00bb plagiarism as well as contemporary concerns about borrowing a \u00abpatchwork\u00bb of ideas or logics from other authors.\u00a0 It will explain these concepts, offer applied illustrations, and explain how generative artificial intelligence power by large language models makes plagiarism a concern for students, faculty, and industry researchers than ever before.\u00a0<\/p>\r\n\r\n\r\n\r\n

19.00 horas:\u00a0\u201cIdentificando los caminos actuales de la Investigaci\u00f3n de Gesti\u00f3n de Recursos Humanos vinculada a pr\u00e1cticas de alta implicaci\u00f3n (HIWP), con un gui\u00f1o a la Gesti\u00f3n de Operaciones y la IA generativa<\/strong>\u201d, conferencia impartida por el profesor\u00a0Juan Antonio Mar\u00edn Garc\u00eda<\/strong>, Catedr\u00e1tico de Universidad, Departamento de Organizaci\u00f3n de Empresas, Universitat Polit\u00e8cnica de Val\u00e8ncia.
\u00a1Emb\u00e1rcate en un viaje desde las\u00a0 pr\u00e1cticas de trabajo de alta implicaci\u00f3n (high involvement work practices \u2013 HIWP) hasta el mundo de la Gesti\u00f3n de Operaciones, y descubre el fascinante estado actual de la investigaci\u00f3n en Recursos Humanos! Descubre c\u00f3mo, con las herramientas adecuadas, el mapa de HRM se transforma ante nuestros ojos y c\u00f3mo la Inteligencia Artificial Generativa se puede convertir en un compa\u00f1ero de viaje ideal. Dise\u00f1ada especialmente para estudiantes de m\u00e1ster y doctorado, esta charla combina lo \u00faltimo en tendencias con una perspectiva did\u00e1ctica, facilitando un primer paso adentr\u00e1ndose en el mundo de la investigaci\u00f3n en un ambiente did\u00e1ctico, animado y enriquecedor.<\/p>\r\n

Sal\u00f3n de Grados de la Facultad de Ciencias Econ\u00f3micas y Empresariales de la Universidad de Sevilla<\/strong><\/p>\r\n\r\n\r\n\r\n

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Jueves 9 de noviembre de 2023<\/strong>
9:30 – 13:00 horas: \u00abThe combined use of Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA)<\/strong>\u00ab, workshop impartido por los profesores\u00a0Nicole Franziska Richter<\/strong>\u00a0(Associate Professor of International Business at the University of Southern Denmark (Denmark) y\u00a0Christian M. Ringle<\/strong>\u00a0(Chaired Professor and the Director of the Institute of Management and Decision Sciences at the Hamburg University of Technology, Germany).
This workshop introduces and encourages the combined use of partial least squares structural equation modeling (PLS-SEM) and the necessary condition analysis (NCA) that enables researchers to explore and validate hypotheses following a sufficiency logic, as well as hypotheses drawing on a necessity logic.\u00a0<\/p>\r\n

Sala de Juntas Decanato de Facultad de Ciencias Econ\u00f3micas y Empresariales de la Universidad de Sevilla<\/strong><\/p>\r\n\r\n\r\n\r\n

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17.00 horas: \u201cMulti-Group Analysis in Partial Least Squares Structural Equation Modeling (PLS-SEM)<\/strong>\u201d, conferencia impartida por el profesor\u00a0Jun Hwa (Jacky) Cheah<\/strong>, Associate Professor in Marketing, Norwich Business School, University of East Anglia (The United Kingdom).
Partial Least Squares Structural Equation Modeling (PLS-SEM) has gained widespread popularity in various fields for its flexibility and ability to handle complex structural models. Multi-group analysis in PLS-SEM extends its utility by allowing researchers to investigate group-specific differences and similarities within a given structural model. This sharing provides an overview of the key concepts and benefits of multi-group analysis in PLS-SEM. In the context of PLS-SEM, multi-group analysis enables researchers to assess whether the relationships between latent constructs and observed variables differ significantly across different subpopulations or groups. This methodology is particularly valuable when studying phenomena that exhibit heterogeneity among groups, such as cross-cultural studies, industry-specific analyses, or demographic variations.
This sharing outlines the main steps involved in conducting a multi-group analysis in PLS-SEM, which include group separation, measurement invariance assessment, structural model comparisons, and significance testing of group differences. Measurement invariance testing ensures that the measurement instruments used to capture latent constructs are reliable and comparable across groups. This allows for meaningful comparisons of structural model parameters, facilitating insights into variations or similarities between groups. Researchers can benefit from multi-group analysis in various ways, such as identifying group-specific drivers of outcomes, evaluating the generalizability of findings across different contexts, and informing tailored strategies for specific target groups. Additionally, this approach contributes to advancing the theoretical understanding of complex phenomena by uncovering nuanced differences and similarities between groups to derive more accurate and insightful conclusions from PLS-SEM studies.<\/p>\r\n\r\n\r\n\r\n

19.00 horas: \u201cPrediction in Business Research: What is the big deal?<\/strong>\u201d, conferencia impartida por el profesor\u00a0Nicholas Danks<\/strong>, Associate Professor of Business Analytics. Associate Director of Centre for Digital Business and Analytics. Trinity College Dublin (Ireland).
Researchers have now begun recognising the potential for predictive methods to extend and supplement traditional hypothetico-deductive research. However, it is still not clear what prediction adds to research beyond the traditional categorical hypothesis-testing perspective. In this talk I discuss why we need to consider the out-of-sample performance of models, and how out-of-sample predictive error is conceptually different from fitting error. Building upon this important distinction, I probe how predictive metrics and evaluation can add rigor and supplemental evidence of generalizability to inferential research studies. I then explore how predictive methods, such clustering, association rules, and regression and classification trees (amongst others) could be deployed in a research study to tease out nuance and detail and increase the value and extent of conclusions drawn therefrom.\u00a0<\/p>\r\n

Sal\u00f3n de Grados de la Facultad de Ciencias Econ\u00f3micas y Empresariales de la Universidad de Sevilla<\/strong><\/p>\r\n\r\n\r\n\r\n

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Viernes 10 de noviembre de 2023<\/strong>
9:30 -13:00 horas: \u201cIntroduction to Structural Equation Modeling in R<\/strong>\u201d, workshop impartido por el profesor\u00a0Nicholas Danks<\/strong>, Associate Professor of Business Analytics. Associate Director of Centre for Digital Business and Analytics. Trinity College Dublin (Ireland).
Research methods have developed at an unprecedented rate in the recent decade, with researchers now applying several different analyses in a single research project. Indeed, researchers might not only apply mixed methods (qual and quant), but even mixed approaches (inductive, deductive, abductive), With this increase in complexity of the analytical methods, comes a commensurate increase in complexity of the tools required to suitably and rigorously analyze our phenomena of interest. I therefore propose that researchers would be empowered by learning to apply their research within a computational statistical environment, such as R or Python. In such an environment, researchers can apply different methods and approaches, different tools and algorithms, and even conduct simulations or modeling to arrive at conclusions.\u00a0Computational statistical environments also present a previously unacknowledged, and yet vital dimension to scientific research \u2013 reproducibility and shareability. Research processes resolved to code, can be read, understood, reproduced, and extended by the scientific community. Thus, dramatically increasing both the impact and scope of your research.\u00a0In this seminar, I present a simple introduction to using the R Studio statistical environment, and specifically I demonstrate the utility of conducting structural equation modeling in R. I demonstrate how the results and key parameters can be extracted and re-used in further analysis in interesting and creative ways. To this end, I will conduct a predictive modeling exercise on the results from a PLS-SEM analysis and demonstrate how the findings can supplement research.\u00a0This seminar will be in-part conceptual in the introduction to the utility of the computational environment, as well as being didactic in the exact approach to conducting SEM in R.\u00a0<\/p>\r\n

Sala de Juntas Decanato de Facultad de Ciencias Econ\u00f3micas y Empresariales de la Universidad de Sevilla<\/strong><\/p>\r\n\r\n\r\n\r\n

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  Este Ciclo, que se desarrollar\u00e1 desde el 6 al 10 de noviembre de 2023, incluye una completa propuesta de actividades formativas dirigidas a la mejora y el avance en la formaci\u00f3n de los alumnos de doctorado y de m\u00e1ster en los \u00e1mbitos te\u00f3ricos y cient\u00edficos, metodol\u00f3gicos, as\u00ed como pr\u00e1cticos y procedimentales relativos a la […]<\/p>\n","protected":false},"author":1,"featured_media":6328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[29,25],"tags":[],"class_list":["post-6301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-generales","category-seminarioconferencia"],"_links":{"self":[{"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/posts\/6301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6301"}],"version-history":[{"count":0,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/posts\/6301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=\/wp\/v2\/media\/6328"}],"wp:attachment":[{"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/institucional.us.es\/docgestra\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}