Construction of the social imaginary from an advertising perspective in sensationalist media

Authors Edmundo Guillermo Córdova Durán Universidad de Guayaquil. Ecuador. edmundo.cordova@ug.edu.ec José Gabriel Rivera Medina Universidad de Guayaquil. Ecuador. jose.riveramed@ug.edu.ec Laura Sofía Medina Andrade Universidad de Guayaquil. Ecuador. laura.medinaa@ug.edu.ec Rosa Raquel Carpio Miranda Universidad de Guayaquil. Ecuador. rosa.carpiomi@ug.edu.ec   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract The purpose of this research is to analyze the relationship between the construction […]

The reader of red chronicle between tastes and images. Daily Extra case.

Authors Claudia Liliana Pezo Cunalata Universidad de Guayaquil. Ecuador. claudia.pezoc@ug.edu.ec ORCID: https://orcid.org/0000-0002-5571-4321 Edmundo Córdova Durán Universidad de Guayaquil. Ecuador. edmundo.cordova@ug.edu.ec Laura Medina Andrade Universidad de Guayaquil. Ecuador. laura.medinaa@ug.edu.ec Jenny Medina Universidad de Guayaquil. Ecuador. jenny.medinaa@ug.edu.ec   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract The red chronicle is a genre that is used to name the reports, which, for […]

The impact of digital influences on teen identity building

Authors Thalita Lacerda Nobre Universidade Católica de Santos. Brazil thalita.nobre@unisantos.br ORCID: https://orcid.org/0000-0002-4951-2301 Luciana Pereira Abrantes Universidade Católica de Santos. Brazil. lupabrantes@hotmail.com Carla Carolina Silva Universidade Católica de Santos. Brazil. carlacarolina.psico@gmail.com   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract Nowadays, the use of information and communication technologies has generated significant social, economic and cultural changes. This paper aims to […]

Analysis of social representations in the red chronicle editorial produced in Ecuador

Authors Rosa Raquel Carpio Miranda Universidad de Guayaquil. Ecuador. rosa.carpiomi@ug.edu.ec ORCID: https://orcid.org/ Laura Sofía Medina Andrade Universidad de Guayaquil. Ecuador. laura.medinaa@ug.edu.ec ORCID: https://orcid.org/ Edmundo Guillermo Córdova Durán Universidad de Guayaquil. Ecuador. edmundo.cordovad@ug.edu.ec ORCID: https://orcid.org/   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract The purpose of this research is to analyze the construction of the imaginary and the social […]

Public relations and events: the organization of festivals as a tool for cultural promotion

Authors PhD. Marta Pulido Polo Universidad de Sevilla. Spain. martapulido@us.es ORCID: https://orcid.org/0000-0001-5504-0438 José Vázquez González Universidad de Sevilla. Spain. josvazgon97@gmail.com ORCID: https://orcid.org/0000-0002-6450-4799   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture of a society, but also stand out for their […]

Inclusive application interface design aimed at functional illiterates

Authors PhD. Professora Marilene Santana dos Santos Garcia Centro Universitário Internacional UNINTER | PPGENT, Curitiba, Brasil marilene.g@uninter.com ORCID: https://orcid.org/0000-0002-9397-534 Pesquisadora Helbe Heliamara Herarth Centro Universitário Internacional UNINTER | PPGENT, Curitiba, Brasil helbehherarth@gmail.com ORCID: https://orcid.org/0000-0001-8884-3990 Pesquisador Darlan Rodrigues Martins Centro Universitário Internacional UNINTER | PPGENT, Curitiba, Brasil darlan.m@uninter.com ORCID: https://orcid.org/0000-0002-5169-7325 Pesquisadora Ana Cláudiacuri Maciel Centro Universitário […]

Contemporary terrorism in Syria through political cartoons

Authors Salud Adelaida Flores Borjabad University of Seville sflores@us.es ORCID: https://orcid.org/0000-0003-1739-3229   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.10   Abstract The development of terrorist groups have been an extremely important issue after the civil war in Syria. However, the image of Arab and Islamic society has been transformed into an evil vision. In contrast, the development of political cartoons […]

Communication and advertising in NGDOs: Present and future

Authors Aránzazu Román-San-Miguel Universidad de Sevilla arantxa@us.es ORCID: https://orcid.org/0000-0001-9725-1997 Jesús Díaz Cruzado Universidad de Sevilla jdc_89@hotmail.es ORCID: https://orcid.org/0000-0003-3384-0404   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.09   Abstract Non-Governmental Organizations for Development (NGDOs), as part of the Third Sector, coexist in society with large business conglomerates, trade unions, public entities, etc. that use communication to improve their bottom line, whether […]

How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business

Authors Irene García Medina Glasgow Caledonian University irene.garcia2@gcu.ac.uk ORCID: https://orcid.org/0000-0003-4424-3357 Pedro Alvaro Pereira Correia Universidade da Madeira pacorreia@staff.uma.pt ORCID: https://orcid.org/0000-0003-3886-2530 Leonor Alberola Amores Universidad de Castellón leonoralberola@gmail.com ORCID: https://orcid.org/0000-0001-9725-1997   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.08   Abstract Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use […]

False news and the work of information professionals in the coverage of events

Author Nuria Sánchez-Gey Valenzuela Universidad de Sevilla nuriacris@yahoo.es ORCID: https://orcid.org/0000-0002-4891-9134   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.07   Abstract In this article we wanted to analyze the increase of false news or fake news and its relationship with the work of television journalists in the coverage of events. The realization of this study is justified since this fact can […]