Autor: IROCAMM

L’approche scientifique de la sémiothique française: réflexions contemporaines

IROCAMM

Authors Patrícia Margarida Farias Coelho Universidade Metodista de São Paulo – UMESP patriciafariascoelho@gmail.com ORCID: https://orcid.org/0000-0002-1662-1173 Marcos Rogério Martins Costa Université de São Paulo. Brésil marcosrmcosta15@gmail.com ORCID: https://orcid.org/0000-0002-4627-9989 Rodrigo Fontanari Pontifical Université Catholique de São Paulo. Brésil rodrigo-fontanari@hotmail.com ORCID: https://orcid.org/0000-0001-5050-1637   DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.03   Abstract Le sens est indéfinissable.dans sa totalité et sa complexité La sémiotique de l’École de […]

Digital advertising storytelling: consumer educommunication

IROCAMM

Author PhD. Rodrigo Elías Zambrano University of Cadiz. Spain rodrigo.elias@uca.es ORCID: https://orcid.org/0000-0001-8256-582X   DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.02   Abstract This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors. So, in this text, […]

Vodafone: The relationship between brand image and online marketing strategies

IROCAMM

Authors Hasan Mahmud Niaz Glasgow Caledonian University. United Kingdom hniaz200@caledonian.ac.uk PhD. Irene García-Medina Glasgow Caledonian University. United Kingdom. ORCID: https://orcid.org/0000-0003-4424-3357   DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.01   Abstract The competition in global marketplaces is progressively increasing due to a large number of local players that form the telecom industry. For this reason, it is essential for companies to […]