Authors Salud Adelaida Flores Borjabad University of Seville sflores@us.es ORCID: https://orcid.org/0000-0003-1739-3229 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.10 Abstract The development of terrorist groups have been an extremely important issue after the civil war in Syria. However, the image of Arab and Islamic society has been transformed into an evil vision. In contrast, the development of political cartoons […]
Authors Aránzazu Román-San-Miguel Universidad de Sevilla arantxa@us.es ORCID: https://orcid.org/0000-0001-9725-1997 Jesús Díaz Cruzado Universidad de Sevilla jdc_89@hotmail.es ORCID: https://orcid.org/0000-0003-3384-0404 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.09 Abstract Non-Governmental Organizations for Development (NGDOs), as part of the Third Sector, coexist in society with large business conglomerates, trade unions, public entities, etc. that use communication to improve their bottom line, whether […]
Authors Irene García Medina Glasgow Caledonian University irene.garcia2@gcu.ac.uk ORCID: https://orcid.org/0000-0003-4424-3357 Pedro Alvaro Pereira Correia Universidade da Madeira pacorreia@staff.uma.pt ORCID: https://orcid.org/0000-0003-3886-2530 Leonor Alberola Amores Universidad de Castellón leonoralberola@gmail.com ORCID: https://orcid.org/0000-0001-9725-1997 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.08 Abstract Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use […]
Author Nuria Sánchez-Gey Valenzuela Universidad de Sevilla nuriacris@yahoo.es ORCID: https://orcid.org/0000-0002-4891-9134 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.07 Abstract In this article we wanted to analyze the increase of false news or fake news and its relationship with the work of television journalists in the coverage of events. The realization of this study is justified since this fact can […]
Author Isabel Iniesta-Alemán Universidad de Zaragoza iniesta@unizar.es ORCID: https://orcid.org/0000-0002-0127-3487 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.06 Abstract Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of their company. In our […]
Authors PhD. Sandra Vilajoana-Alejandre Universitat Ramon Llull and Universitat Oberta de Catalunya. Spain. sandrava@blanquerna.url.edu ORCID: https://orcid.org/0000-0001-6231-1021 PhD. Toni Aira Universitat Pompeu Fabra. Spain. toni.aira@upf.edu ORCID: https://orcid.org/0000-0001-9199-9339 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.05 Abstract This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and […]
Author Cruz García Lirios Universidad Autónoma del Estado de México garcialirios@yahoo.com ORCID: https://orcid.org/0000-0002-9364-6796 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.04 Abstract Reliability emerges after the establishment of an agenda with issues focused on political corruption that, far from orienting a debate and public consensus, generate negative emotions that result in social hopelessness, an ideal scenario for the propaganda […]
Author Elena Bellido-Pérez University of Seville ebellido@us.es ORCID: https://orcid.org/0000-0002-3107-5481 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.03 Abstract In this text, the potential of art for retail stores is explored. No matter what product or service the store is offering than the art can always be an effective tool for pursuing certain communication goals. Being one of the most […]
Authors Yolanda Miralles Guimerá Universidad Jaume I yolandamiralles1@gmail.com ORCID: https://orcid.org/0000-0003-4491-9185 Carlos Fanjul Peyró Universidad Jaume I fanjul@uji.es ORCID: https://orcid.org/0000-0001-5940-5270 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.02 Abstract The relationship between brands and culture is not something new for brand managers. Starting from a situation of social tension characterized by the anxieties and the vital desires of a society, […]
Author PhD. Paloma Sanz-Marcos University of Seville. Spain. palomasanz@us.es ORCID: https://orcid.org/0000-0002-6103-6993 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.01 Abstract The relationship between brands and culture is not something new for brand managers. Starting from a situation of social tension characterized by the anxieties and the vital desires of a society, the management of brands based on the cultural branding […]