Construction of the social imaginary from an advertising perspective in sensationalist media

Authors Edmundo Guillermo Córdova Durán Universidad de Guayaquil. Ecuador. edmundo.cordova@ug.edu.ec José Gabriel Rivera Medina Universidad de Guayaquil. Ecuador. jose.riveramed@ug.edu.ec Laura Sofía Medina Andrade Universidad de Guayaquil. Ecuador. laura.medinaa@ug.edu.ec Rosa Raquel Carpio Miranda Universidad de Guayaquil. Ecuador. rosa.carpiomi@ug.edu.ec   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract The purpose of this research is to analyze the relationship between the construction […]

The reader of red chronicle between tastes and images. Daily Extra case.

Authors Claudia Liliana Pezo Cunalata Universidad de Guayaquil. Ecuador. claudia.pezoc@ug.edu.ec ORCID: https://orcid.org/0000-0002-5571-4321 Edmundo Córdova Durán Universidad de Guayaquil. Ecuador. edmundo.cordova@ug.edu.ec Laura Medina Andrade Universidad de Guayaquil. Ecuador. laura.medinaa@ug.edu.ec Jenny Medina Universidad de Guayaquil. Ecuador. jenny.medinaa@ug.edu.ec   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract The red chronicle is a genre that is used to name the reports, which, for […]

The impact of digital influences on teen identity building

Authors Thalita Lacerda Nobre Universidade Católica de Santos. Brazil thalita.nobre@unisantos.br ORCID: https://orcid.org/0000-0002-4951-2301 Luciana Pereira Abrantes Universidade Católica de Santos. Brazil. lupabrantes@hotmail.com Carla Carolina Silva Universidade Católica de Santos. Brazil. carlacarolina.psico@gmail.com   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract Nowadays, the use of information and communication technologies has generated significant social, economic and cultural changes. This paper aims to […]

Analysis of social representations in the red chronicle editorial produced in Ecuador

Authors Rosa Raquel Carpio Miranda Universidad de Guayaquil. Ecuador. rosa.carpiomi@ug.edu.ec ORCID: https://orcid.org/ Laura Sofía Medina Andrade Universidad de Guayaquil. Ecuador. laura.medinaa@ug.edu.ec ORCID: https://orcid.org/ Edmundo Guillermo Córdova Durán Universidad de Guayaquil. Ecuador. edmundo.cordovad@ug.edu.ec ORCID: https://orcid.org/   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract The purpose of this research is to analyze the construction of the imaginary and the social […]

Public relations and events: the organization of festivals as a tool for cultural promotion

Authors PhD. Marta Pulido Polo Universidad de Sevilla. Spain. martapulido@us.es ORCID: https://orcid.org/0000-0001-5504-0438 José Vázquez González Universidad de Sevilla. Spain. josvazgon97@gmail.com ORCID: https://orcid.org/0000-0002-6450-4799   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture of a society, but also stand out for their […]

Inclusive application interface design aimed at functional illiterates

Authors PhD. Professora Marilene Santana dos Santos Garcia Centro Universitário Internacional UNINTER | PPGENT, Curitiba, Brasil marilene.g@uninter.com ORCID: https://orcid.org/0000-0002-9397-534 Pesquisadora Helbe Heliamara Herarth Centro Universitário Internacional UNINTER | PPGENT, Curitiba, Brasil helbehherarth@gmail.com ORCID: https://orcid.org/0000-0001-8884-3990 Pesquisador Darlan Rodrigues Martins Centro Universitário Internacional UNINTER | PPGENT, Curitiba, Brasil darlan.m@uninter.com ORCID: https://orcid.org/0000-0002-5169-7325 Pesquisadora Ana Cláudiacuri Maciel Centro Universitário […]