Author Elena Bellido-Pérez University of Seville ebellido@us.es ORCID: https://orcid.org/0000-0002-3107-5481   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.03   Abstract In this text, the potential of art for retail stores is explored. No matter what product or service the store is offering than the art can always be an effective tool for pursuing certain communication goals. Being one of the most […]