Author PhD. Paloma Sanz-Marcos University of Seville. Spain. palomasanz@us.es ORCID: https://orcid.org/0000-0002-6103-6993   DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.07   Abstract This paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the traditional semiotics authors and how those have been influenced other academics who have researched branding from a semiotic perception. This […]