Etiqueta: communication

The reader of red chronicle between tastes and images. Daily Extra case.

IROCAMM

Authors Claudia Liliana Pezo Cunalata Universidad de Guayaquil. Ecuador. claudia.pezoc@ug.edu.ec ORCID: https://orcid.org/0000-0002-5571-4321 Edmundo Córdova Durán Universidad de Guayaquil. Ecuador. edmundo.cordova@ug.edu.ec Laura Medina Andrade Universidad de Guayaquil. Ecuador. laura.medinaa@ug.edu.ec Jenny Medina Universidad de Guayaquil. Ecuador. jenny.medinaa@ug.edu.ec   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract The red chronicle is a genre that is used to name the reports, which, for […]

Communication and advertising in NGDOs: Present and future

IROCAMM

Authors Aránzazu Román-San-Miguel Universidad de Sevilla arantxa@us.es ORCID: https://orcid.org/0000-0001-9725-1997 Jesús Díaz Cruzado Universidad de Sevilla jdc_89@hotmail.es ORCID: https://orcid.org/0000-0003-3384-0404   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.09   Abstract Non-Governmental Organizations for Development (NGDOs), as part of the Third Sector, coexist in society with large business conglomerates, trade unions, public entities, etc. that use communication to improve their bottom line, whether […]

Art at the point of sale: Its communicative potential and four different possibilities of application

IROCAMM

Author Elena Bellido-Pérez University of Seville ebellido@us.es ORCID: https://orcid.org/0000-0002-3107-5481   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.03   Abstract In this text, the potential of art for retail stores is explored. No matter what product or service the store is offering than the art can always be an effective tool for pursuing certain communication goals. Being one of the most […]

Rational vs emotional communication models. Definition parameters of advertising discourses

IROCAMM

Authors PhD. Cristina González Oñate University Jaume I-Castellón. Spain. onate@uji.es ORCID: https://orcid.org/0000-0003-3509-0117 Eduard Farràn Teixidó Advertising agency La Rosa Visual. Spain. eduardfarranteixido@gmail.com ORCID: https://orcid.org/0000-0003-1469-3146 Pablo Vázquez Cagiao Collaborabrands Director. Spain. p.vazquez@collaborabrands.com ORCID: https://orcid.org/0000-0003-0813-9624   DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.06   Abstract The new information technology, as well as changes in the consumer, have generated transformations in the strategic advertising focus. Since rational […]