Author PhD. Rodrigo Elías Zambrano University of Cadiz. Spain rodrigo.elias@uca.es ORCID: https://orcid.org/0000-0001-8256-582X   DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.02   Abstract This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors. So, in this text, […]