Etiqueta: digital

How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business

IROCAMM

Authors Irene García Medina Glasgow Caledonian University irene.garcia2@gcu.ac.uk ORCID: https://orcid.org/0000-0003-4424-3357 Pedro Alvaro Pereira Correia Universidade da Madeira pacorreia@staff.uma.pt ORCID: https://orcid.org/0000-0003-3886-2530 Leonor Alberola Amores Universidad de Castellón leonoralberola@gmail.com ORCID: https://orcid.org/0000-0001-9725-1997   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.08   Abstract Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use […]

Digital advertising storytelling: consumer educommunication

IROCAMM

Author PhD. Rodrigo Elías Zambrano University of Cadiz. Spain rodrigo.elias@uca.es ORCID: https://orcid.org/0000-0001-8256-582X   DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.02   Abstract This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors. So, in this text, […]