Authors PhD. Marta Pulido Polo Universidad de Sevilla. Spain. martapulido@us.es ORCID: https://orcid.org/0000-0001-5504-0438 José Vázquez González Universidad de Sevilla. Spain. josvazgon97@gmail.com ORCID: https://orcid.org/0000-0002-6450-4799   DOI: https://dx.doi.org/10.12795/IROCAMM   Abstract Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture of a society, but also stand out for their […]

Author PhD. Marta Pulido Polo University of Seville. Spain. martapulido@us.es ORCID: https://orcid.org/0000-0001-5504-0438   DOI:  https://dx.doi.org/10.12795/IROCAMM.2018.i1.04   Abstract The existing public relations, ceremonial and protocol literature alternates the terms acts and events as synonyms. Through a theoretical-conceptual revision, the main objective of this work is to demonstrate that both terms obey different realities. The results show that, […]