Authors PhD. Marta Pulido Polo Universidad de Sevilla. Spain. martapulido@us.es ORCID: https://orcid.org/0000-0001-5504-0438 José Vázquez González Universidad de Sevilla. Spain. josvazgon97@gmail.com ORCID: https://orcid.org/0000-0002-6450-4799 DOI: https://dx.doi.org/10.12795/IROCAMM Abstract Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture of a society, but also stand out for their […]
Authors Irene García Medina Glasgow Caledonian University irene.garcia2@gcu.ac.uk ORCID: https://orcid.org/0000-0003-4424-3357 Pedro Alvaro Pereira Correia Universidade da Madeira pacorreia@staff.uma.pt ORCID: https://orcid.org/0000-0003-3886-2530 Leonor Alberola Amores Universidad de Castellón leonoralberola@gmail.com ORCID: https://orcid.org/0000-0001-9725-1997 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.08 Abstract Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use […]
Author Isabel Iniesta-Alemán Universidad de Zaragoza iniesta@unizar.es ORCID: https://orcid.org/0000-0002-0127-3487 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.06 Abstract Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of their company. In our […]
Author PhD. Paloma Sanz-Marcos University of Seville. Spain. palomasanz@us.es ORCID: https://orcid.org/0000-0002-6103-6993 DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.07 Abstract This paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the traditional semiotics authors and how those have been influenced other academics who have researched branding from a semiotic perception. This […]
Author PhD. Marta Pulido Polo University of Seville. Spain. martapulido@us.es ORCID: https://orcid.org/0000-0001-5504-0438 DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.04 Abstract The existing public relations, ceremonial and protocol literature alternates the terms acts and events as synonyms. Through a theoretical-conceptual revision, the main objective of this work is to demonstrate that both terms obey different realities. The results show that, […]