Author Cruz García Lirios Universidad Autónoma del Estado de México garcialirios@yahoo.com ORCID: https://orcid.org/0000-0002-9364-6796 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.04 Abstract Reliability emerges after the establishment of an agenda with issues focused on political corruption that, far from orienting a debate and public consensus, generate negative emotions that result in social hopelessness, an ideal scenario for the propaganda […]
Authors PhD. Cristina González Oñate University Jaume I-Castellón. Spain. onate@uji.es ORCID: https://orcid.org/0000-0003-3509-0117 Eduard Farràn Teixidó Advertising agency La Rosa Visual. Spain. eduardfarranteixido@gmail.com ORCID: https://orcid.org/0000-0003-1469-3146 Pablo Vázquez Cagiao Collaborabrands Director. Spain. p.vazquez@collaborabrands.com ORCID: https://orcid.org/0000-0003-0813-9624 DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.06 Abstract The new information technology, as well as changes in the consumer, have generated transformations in the strategic advertising focus. Since rational […]