Etiqueta: networks

Communication and advertising in NGDOs: Present and future

IROCAMM

Authors Aránzazu Román-San-Miguel Universidad de Sevilla arantxa@us.es ORCID: https://orcid.org/0000-0001-9725-1997 Jesús Díaz Cruzado Universidad de Sevilla jdc_89@hotmail.es ORCID: https://orcid.org/0000-0003-3384-0404   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.09   Abstract Non-Governmental Organizations for Development (NGDOs), as part of the Third Sector, coexist in society with large business conglomerates, trade unions, public entities, etc. that use communication to improve their bottom line, whether […]

The personal and professional brand in the economy of reputation

IROCAMM

Author Isabel Iniesta-Alemán Universidad de Zaragoza iniesta@unizar.es ORCID: https://orcid.org/0000-0002-0127-3487   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.06   Abstract Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of their company. In our […]