Authors PhD. Marta Pulido Polo Universidad de Sevilla. Spain. martapulido@us.es ORCID: https://orcid.org/0000-0001-5504-0438 José Vázquez González Universidad de Sevilla. Spain. josvazgon97@gmail.com ORCID: https://orcid.org/0000-0002-6450-4799 DOI: https://dx.doi.org/10.12795/IROCAMM Abstract Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture of a society, but also stand out for their […]
Authors PhD. Sandra Vilajoana-Alejandre Universitat Ramon Llull and Universitat Oberta de Catalunya. Spain. sandrava@blanquerna.url.edu ORCID: https://orcid.org/0000-0001-6231-1021 PhD. Toni Aira Universitat Pompeu Fabra. Spain. toni.aira@upf.edu ORCID: https://orcid.org/0000-0001-9199-9339 DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.05 Abstract This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and […]
Author PhD. Marta Pulido Polo University of Seville. Spain. martapulido@us.es ORCID: https://orcid.org/0000-0001-5504-0438 DOI: https://dx.doi.org/10.12795/IROCAMM.2018.i1.04 Abstract The existing public relations, ceremonial and protocol literature alternates the terms acts and events as synonyms. Through a theoretical-conceptual revision, the main objective of this work is to demonstrate that both terms obey different realities. The results show that, […]