Authors Irene García Medina Glasgow Caledonian University irene.garcia2@gcu.ac.uk ORCID: https://orcid.org/0000-0003-4424-3357 Pedro Alvaro Pereira Correia Universidade da Madeira pacorreia@staff.uma.pt ORCID: https://orcid.org/0000-0003-3886-2530 Leonor Alberola Amores Universidad de Castellón leonoralberola@gmail.com ORCID: https://orcid.org/0000-0001-9725-1997   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.08   Abstract Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use […]