Are the spin doctors a figure of priority interest for public relations?

Authors PhD. Sandra Vilajoana-Alejandre Universitat Ramon Llull and Universitat Oberta de Catalunya. Spain. sandrava@blanquerna.url.edu ORCID: https://orcid.org/0000-0001-6231-1021 PhD. Toni Aira Universitat Pompeu Fabra. Spain. toni.aira@upf.edu ORCID: https://orcid.org/0000-0001-9199-9339   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.05   Abstract This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and […]