Shopping as a selling strategy for tourism: combination of marketing mix tools

Author PhD. Gloria Jiménez-Marín University of Seville. Spain gloria_jimenez@us.es ORCID: https://orcid.org/0000-0003-0252-3975   DOI:  https://dx.doi.org/10.12795/IROCAMM.2018.i1.05   Abstract The use of time for entertainment has increased participation both at home and outside and, in our days, we look at the proliferation of a wide range of activities that are included in the leisure economy: tourism, catering, shopping, sports, […]