Author Isabel Iniesta-Alemán Universidad de Zaragoza iniesta@unizar.es ORCID: https://orcid.org/0000-0002-0127-3487   DOI: https://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.06   Abstract Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of their company. In our […]